Drupal 7 Node reference field options supplied by Views 3 work in preview, not in content. Help?

Hey Guys,
Trying to associate a node with a product type in drupal commerce. Its like choosing a t-shirt color, but instead they are choosing a node they published as a product attribute.

I'm using Views to filter for only nodes published by current user, then I click the check box "Enable this field to function as an attribute field on Add to Cart forms" While editing this field type.

When I view this product display - the node reference selection box is there, but there are no selections aside from "-none-".

I HAVE FLUSHED CACHE.. multiple times.. run chron. i've done everything I thought I could do. What am I missing?

Posted: Sep 27, 2011