Any improvements yet?

Might be interested to share tips and tricks. The simple question to this answer is...way to high!

A perfect flow should hit around 100% completed orders. The difficulty with online shops is that it is hard to find out way people do not buy. Is this due to the fact that your marketing is not aligned with your product offering? Is your site design not what customers expect? Are you paying enough attention to the buying funnel and the stage your customers are in that funnel? Do you have to much or maybe to less information on cart and checkout pages? Price?

I strongly believe that due to the lazy nature of people and therefore customers that once they put something in their cart and click through to checkout they are somehow willing to buy. I really believe it comes done to testing, changing, testing, changing etc until you hit the nail.