What is a normal proportion for customers to NOT complete checkout?
Sorry for the nebulous question, am looking for any insights from anyone running a live commerce site. Appreciate this figure will vary hugely due to many product factors but am unsure if the proportion of uncompleted orders is even nearly normal on my site (low cost beauty products).
About 60% of customers appear to leave with full carts without paying, leaving no email/login to even gain customer insight.
Absolutely any ideas/insights or opinions good or bad appreciated!