I would like to create an interactive online price builder very much like this example:

https://www.wizardlabels.com/

The builder in the right hand column allows the user to start with a general product and add variables/attributes resulting in an updated final cost - then allows for this build to be submitted to the cart.

Seeking the paradigjm used to develop this solution - Is this tool something I can draw from Drupal's native abilites or is it much more custom in it's solution? Many stores are simply Product on node > choose variables > add to card. This all takes place in a compact form.

Any perspective is helpful.

Thank you!