Theming product entity display
I have a views that displays commerce product entity (not product display) at custom page (product/%, where % is contextual filter product_id). As row plugin I use rendered entity. See screenshot below.
The problem is that page consists an extra, unnesesary title of the product, linked to the edit form admin/commerce/products. How can I remove that link and display only fields, tuned at admin/commerce/products/types/my_product_type/display ?