Connecting the eCommerce Dots between Content and Sales
Website content drives customer experience and is key to guiding site visitors toward a purchase. Providing content relevant to your customer, and engaging that customer, is key to ensuring increased revenue.
In this webinar hosted by Acquia, Commerce Guys founder, Mike O'Connor will cover the changing landscape of the customer experience and the role that content creation and community must play in a successful eCommerce strategy.
Among the topics covered will be:
The Importance of a seamless relationship between your CMS and eCommerce solution
Real world examples of how to improve Customer Experience through innovative eCommerce solutions
Tips for improving content management and marketing agility
How understanding customer content preferences can lead to increased revenue
This a non-technical webinar intended for online merchants and marketers, and the site builders, developers and agencies who interact with them.