Views Bulk Operations has the capability to execute Rules. A simple example of this use is just setting field values on products in Drupal Commerce, which VBO alone doesn't yet do (although it will). This screencast demonstrates how to execute a simple Rules Component using Views Bulk Operations.

Did you know you can create a custom Rule Component and then use Views Bulk Operations to execute that component on a selected list of products? Yeah, crazy cool! Join me as we look at how to set this up.

An export of the rule we created and a Feature containing the rule and view are attached to this article.