DrupalCon Vienna 2017: Marketing and Selling the Drupal Commerce Ecosystem

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We all know Drupal Commerce is more than just a single project on There are hundreds of contributed modules available that add broadly used but non-core feature sets (shipping, subscription management, etc.), one-off features (wish lists, reordering, etc.), and integrations to third party services. These contributions represent a key strength of the platform overall, but they are also difficult to track, analyze, and communicate for agencies pitching Drupal Commerce who don't have full time resources dedicated to building it.

We believe it is essential for the growth of Drupal Commerce for everyone in our community to understand what's going on and to know how to position the platform. This session will provide a brief overview of how Commerce Guys manages the ecosystem with a special focus on the value our Ecosystem Partners bring to the table. We will then lay out our plan for keeping every Drupal agency informed to help them better market and sell Drupal Commerce in their territories.

This will be a non-technical session with useful information for everyone from developers (especially pre-sales engineers) to sales, marketing, and management personnel involved in selling and delivering Drupal Commerce project. Expect to learn:

The scope and scale of the Drupal Commerce ecosystem
High level categories of modules and the initiatives driving their development
How Commerce Guys engages partners to improve Drupal Commerce for everyone
How we position Drupal Commerce in the context of its capabilities and competitors
Where agencies and teams looking for information and sales collateral can find it
Our roadmap for self-sustaining ecosystem development and communication

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